The Fifth Element
Our photography blog explores the essential elements of cooking — fire, water, air, earth — and The Fifth Element that brings them all together: love.
Expect behind-the-scenes stories, client features and the passion that brings each image to life.
Maybe even the odd recipe or two!!
Afternoon Tea Week
Celebrate Afternoon Tea Week (11–17 August)
A nod to the timeless British ritual of tea, treats and togetherness. Discover its history, charm and why now’s the perfect time to indulge.
British Summer Berries
Summer Berries (and Cherries!)
Celebrate organic British berries with a visual story of raspberries, strawberries, blackberries and blueberries (and cherries too!). Explore the emotion and flavour of pick-your-own traditions and seasonal food photography.
Organic English Heritage Tomatoes
The Taste of English Summer
English heritage tomatoes are the kind of ingredient that makes you slow down. No two are alike. They’re beautifully imperfect, full of flavour and rich in visual texture
Beautiful Chaos of Eton Mess
Eton Mess: A Delicious Disaster
Whether you’re a patisserie owner, a chef or just someone who loves celebrating seasonal food, Eton Mess is a reminder that sometimes, the most memorable things are the ones that aren't perfect at all.
Magic of Macarons
There’s something about a macaron
Perfectly round. Feather-light. Crisp on the outside, soft and chewy inside…the little treat that’s always camera-ready
Rise of AI Imagery
…vs Genuine Food Photography
There can be no substitute
Despite the rise of AI-generated imagery, nothing compares to the authenticity, atmosphere and tactile appeal of professional stills photography
A Fresh Start for a Country Classic
The Wheatsheaf Inn
A country pub reborn
From branding to photography and a custom-built website, we helped The Wheatsheaf Inn relaunch in style including menu and business card designs and pub signage
Food Is Art, Framed on the Wall
The Rising Sun
Food as art, framed and celebrated
We worked with The Rising Sun in Milland to produce 16 framed food photography prints now proudly displayed in their dining room – a true celebration of seasonal ingredients and local flavour
Proudly Local, Fiercely Independent
The Lion’s Den
Bold flavours and a café with heart.
We first partnered with The Lion’s Den after a simple Facebook post. Now, our food and venue photography bring their dishes and premises to life – across both Haslemere and their second café in Midhurst
Where Passion and Partnership Meet
Carlo Independent Italian Restaurant
An email that led to a lasting partnership.
Our journey with Carlo began before he opened his doors in Haslemere. Since then, we’ve built his website, managed his social media and continue to tell his story through visuals and words
Fine Indian Cuisine and Decor
The Dilli
From a chance encounter to an ongoing creative collaboration.
We helped The Dilli launch with interior and exterior photography, then returned to capture their grand opening and beautiful dessert menu. A visual story of passion, flavour and community from day one
Two Shoots, One City, Endless Team Spirit
Ibis Hotels, Belfast
Two shoots, one city, endless team spirit
From guest rooms to burgers and check-ins, we captured it all at Ibis City Centre and Queens Quarter. Back-to-back shoots, made possible by hands-on, hardworking teams and a shared passion for great hospitality