Hotel Photography · Northern Ireland
ibis Hotels
Belfast.
The Commission
Two hotels,
one visual story.
This multi-property commission covered two ibis hotels in Belfast, creating a broad photographic library across guest rooms, public spaces, food and beverage, staff and guest experience.
Working across Belfast City Centre and Queen’s Quarter, the aim was to create a consistent visual language while retaining the character and individual spaces of each property.
ONE BRAND · TWO PROPERTIES
Consistency,
without repeating.
Photographing two hotels for the same brand meant creating a consistent visual approach across both properties while allowing their individual spaces, details and guest experiences to remain distinct.
Rooms, dining, service and social spaces were photographed as part of one connected library, giving the brand a broader and more flexible set of imagery to work with.
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