Two Shoots, One City, Endless Team Spirit
Ibis Hotels, Belfast
Ibis Hotels
Belfast
Our work with PhotoWeb USA has taken us to many countries and countless cities, but few jobs have reflected the resilience and teamwork of the hospitality industry quite like our back-to-back shoots at Ibis City Centre and Ibis Queens Quarter in Belfast, Northern Ireland.
Both hotels — part of the Accor brand family — required a full suite of updated imagery covering:
Guest bedrooms
Reception areas
Dining and bar spaces
Dynamic “staff-in-action” shots, including food service, drinks preparation, guest check-ins and housekeeping
Hero food & drink photography, featuring burgers, pizzas and hearty breakfast options
What made this job particularly memorable was not just the breadth of content but the context. The shoots took place prior to the Covid-19 pandemic, when the hospitality industry was adjusting to new safety protocols and fluctuating operational demands.
Ibis Hotels
Belfast
Despite the ongoing challenges, both hotel teams were incredibly accommodating, hands-on and committed to helping us capture the energy, warmth and professionalism that define the Ibis brand. Staff stepped in to model, adjust settings and facilitate access across both properties — their enthusiasm and cooperation were a key part of the shoot’s success.
Back-to-back shoots demand organisation, stamina and flexibility — and this project delivered all three in spades. The result: a strong, cohesive image set that was used across each hotel's marketing, reflecting their urban character, customer-focused service and commitment to comfort and value.
Need thoughtful, brand-led photography for your boutique hotel, B&B or Airbnb? Sequoia Studios creates beautiful, consistent imagery that captures the unique character of your accommodation.
