A partnership built over time.
A hotel photography commission in Munich, created as part of a long-standing partnership with PhotoWeb and shaped around the spaces, details and experiences that define a guest's stay.
Hotel photography has been a recurring part of my work for many years, taking me across the UK, Europe and beyond to photograph properties for international hotel brands. This commission for Holiday Inn Express in Munich continued that journey, working alongside PhotoWeb and the hotel team to create a broad library of imagery built around the guest experience.
Capturing the Holiday Inn Express, Munich
The brief covered the hotel from the perspective of the people staying there: contemporary guest rooms, business and meeting areas, the bar and foyer, and the relaxed communal spaces connecting them.
Working closely with the hotel team gave us an understanding of how each area was used throughout the day, allowing the photography to reflect those different experiences rather than simply documenting a series of rooms.
Spaces designed around the guest
Hotel photography needs to do more than describe a space. It needs to help someone imagine being there.
Light, composition and timing were used to bring warmth and atmosphere to clean, functional interiors, while still communicating the practical details a potential guest needs to see. From a bedroom prepared for arrival to an inviting seat at the bar, every image has a role in building a picture of the stay before the guest has even booked.
Collaboration behind the camera
Successful hotel photography is invariably collaborative. Hotel teams understand their property, their guests and the rhythms of the spaces better than anyone; bringing that knowledge together with the photographer's eye makes the whole process more effective.
The Munich commission was also another chapter in my long working relationship with PhotoWeb and Andrew Meli — a collaboration that has led to hotel photography assignments for a number of international brands over the years.
“I have worked with Marlon for the past 17 years and consider him a close friend and partner in business.”
Andrew Meli · President, PhotoWeb USA
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